4 Social Media Marketing Tips For Those With A Budget Of £0

We’d all like a budget big enough to spend £100,000 on Social Media advertising (this is how much the YouTube homepage banner costs for 24 hours). However, most startups are looking to get their name out there for as little as possible.
We’ve put together a few tips for those on a shoestring social budget:

Aim to Create Viral-able Content for Free

Step up your content creation efforts and aim to create content that goes viral (or even semi-viral). Of course, this is not easy. Think of a creative meme, info-graphic or short video clip your target market will love. Make it hilarious, interesting or informative for the best results.

You could use Canva, PicMonkey, PhotoShop or IMovie to create your content – all of these are either free or low cost, easy-to-use platforms.

Once you’ve created your content, post it on all your channels consistently, post it in Facebook and LinkedIn groups, pin it to the top of your social feeds, send it out in a newsletter, tag people in it, add an incentive for people to share it – do anything to spread the word.

Use the Right Tools
To save time and money, you need to be using some key Social Media Management tools.

Many Social Media Management platforms such as Hootsuite, SproutSocial, or Buffer offer free versions, and these will save you endless hours while simplifying your social strategy.

For content creation, consider the same sources mentioned above (such as Canva, Photoshop or IMovie), depending on the type of content you want to create.

Interact with new followers using Crowdfire or a similar automated-messaging service.

Finally, track your progress and identify required adjustments using analytics on your social media management platform, on each social channel itself or by using an external analytics platform such as Lykalizer.

Create Subsidiary Channels
Creating a subsidiary account will, admittedly, take more time. However, if you create a subsidiary Twitter or Instagram account which discusses news and updates for your industry, you’re likely to accumulate a new, unique set of followers from your main business channels.
Once you’ve built up a notable following, subtly introduce them to your business page, and you will see a useful increase in engaged followers.

Alternatively, branch out your business Social Media accounts onto new channels. For example, have you ever considered creating YouTube videos? Or cool pictures to pin onto Pinterest?
This will diversify your audience and total follower numbers. However, be sure to not spread yourself too thin: it’s better to be amazing on two channels than average on 6.

Ask for Help
If you need to learn more about social, ask a social media whizz. The odds are they will be more than happy to help you. Regardless of your Social Media know-how, we should always be looking for ways to improve our knowledge in such a constantly growing industry.

Reach out to your knowledgeable colleagues, ex-colleagues, friends, or family. Take a look at workshops and classes in your city. Even revert to YouTube’s bank of knowledge or visit your local bookstore.

Founders Media