Founders Media



The Power Of Social: Social Media Influencers

Social Media influencers are popping up all over the Social scene. What is a social media influencer? This is someone with a large following on social media who endorses products and services, helping businesses reach out to a large, engaged audience.

Social media influencing has become a sub-industry within the social media industry. Not only are people making a career through social media influencing, new businesses are also popping up just to fuel this growth. Social Media influencers, and the money involved, conveys the Power of Social Media once more.

The ability to reach a large, targeted audience using influencers is an attractive ability for businesses, further diversifying social media’s marketing capabilities.

Some of the top social influencers include Mariano Di Vaio, Neil Patel, Magic Fox, and Kristina Bazan. But how does it work and how much do they make?

Well, those with a large following may get approached themselves, or they can advertise themselves on influencer platforms (which themselves are growing rapidly).

As a general guide, an influencer with 2-10,000 Instagram followers can expect $75 - $300 per advertised post. On the other end of the scale, if you have 500,000+ Instagram followers, you can expect to earn more than $3,000 per advertised post. Not a bad return, is it? The difficulty lies, however, in building that following in the first place.

Despite evident potential, social media influencing is still in relevant infancy. How long can this growth continue? is it sustainable?
Social growth loses authenticity once influencers become too sales-like, and too money-orientated.
We think as long as the social media industry continues to grow (as it is), so will the social media influencer 'sub-industry'.

Regardless of its future, the current state of social media influencing is significant: it offers a new outlet of social media marketing, taps into a large engaged audience and is creating countless careers. Social influencers are further evidence of the power of social media.

Founders Media