Aamer Architects is a Singapore-based architecture firm, specialising in residential architecture, with a motto of bringing your dream designs to life. We began working with Aamer Architects during the pandemic in 2020, managing their Pinterest, Facebook, Instagram, and LinkedIn pages.
The aim, as is common with architecture firms on social media, was to increase brand awareness, consistency on social media, and drive targeted traffic to their website which can then convert into inquiries and sales.
The strategy, in summary, was to post approximately 3 times per week to all channels, as well as posting frequent stories (across Instagram and Facebook).
Our content strategy, again common amongst architects, is to post mostly (about 80%) project posts, followed by approximately 15% about the Aamer team, and Mr. Aamer Taher himself, followed by an occasional post about Singapore, or other general news. All posts have a filter applied which we designed for Aamer Architects specifically, to add consistency and a sleeker social media appearance.
At the beginning of our collaboration, we adjusted bios, general profile settings, and designed some Instagram Story highlight covers.
That’s all good for branding. In terms of driving targeted traffic, the key is, and will be for some time, ads. We run monthly ads on Meta Ads Manager to a targeted audience based on Aamer’s target markets and ideal customer(s). That isn’t to say that posts, stories, comments, and everything else, does not drive traffic and leads, but ads are certainly the fastest, most targeted route, when accompanied by a good organic strategy.
All brands we work with have full reporting included, alongside community management of all channels, which is conducted 7 days per week. We also offer high levels of engagement work on Instagram which helps grow the page organically and humanly (no bots).
At the start of our collaboration, Aamer had 522 Instagram followers. Today, at the time of writing, they have 7,129 followers. Of course, their particularly-Instagrammable projects have to take a lot of the credit there! But our strategy has indeed worked in growing the following, as well as ensuring the number of likes are frequently into 3 digits per post, without spending ad budget on Instagram directly. Instagram engagement rates for Aamer are also significantly above-average.
In terms of ads, we have achieved a much-lower-than-average CPC (cost-per-click) and have driven notable targeted traffic to their site, helping to encourage new inquiries.
One of our primary areas of specialisation is social media for architects, and it is a great pleasure to work with a firm that not only is brilliant to work with, but that creates magnificent works of architecture and design.
See Aamer Architects on Instagram, LinkedIn, or Facebook.
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